Website graphic design

When it comes to websites, graphic design relates to all the components that make a site look great: images, photos, clip art, borders, fonts, colour matching, logos, icons and bullet points, just to mention a few possibilities. Getting the right number and combination of graphics on your site is very important for achieving the look and feel your desire.

Aesthetically pleasing

Only include graphics on your website that actually look good. Before deciding on which graphics to include in your final site design, remember that to a visitor a graphic takes time to load, therefore if you make them wait they will expect a nice graphic in return. There is nothing worse than having to wait for a photo to load only to discover that it's out of focus or it's a wide shot and you can't make out any faces etc

It's not by accident that we didn't include graphics in the ByteMe Internet website. The single exception to date is the logo, which was essential to the look and feel of the site. Over time we plan to add some small graphics, to showcase our abilities in this area, but they didn't add huge value to the latest version of our site, with the focus being SEO, so we simply left them out altogether.

Quick to load

Ensure that all graphics are quick to load. Reduce the resolutions of photos; use different colour palette's to reduce the file size of the image; optimise the image using a tool like GIFBot; manipulate images with photoshop or Gimp.

Descriptive image names

Use descriptive and meaningful filenames for images. This will help with SEO and also make it easier to manage the images. Use a - as the separator between words; try not to make the filenames ridiculously long as this will make it difficult for web designers to add images and links into the HTML code.

Helpful alt tags

Alt tags are the text a visitor sees when they hover the mouse over the image. These tags can be as long or as short as you like and should include relevant keywords worked into a normal looking sentence; don't use keywords separated by punctuation - search engines don't like this.